Three pathways · One integrated vision
Programs built for architects
organisations need —
and leadership no-one else teaches.
Every InnoTrue program is built on one insight: technical excellence and leadership depth are the same work. Whether you are pursuing the CTA, developing your executive presence, or scaling a business — you are in the right place.
Women in tech leadership? Earned My Seat — a dedicated strand.
Salesforce Mastery
CTA Immersion & Deep Dives
For architects aiming for CTA and teams building capability
Leadership & Coaching
Breakthrough Accelerator
ICF PCC coaching from visibility to executive impact
Business Strategy
Venture Edge
For founders and CxO teams who need strategy and alignment
Salesforce Mastery · Track 01
CTA Immersion &
Deep Dives
The most rigorous CTA preparation in the Salesforce ecosystem. Led by an active Review Board Judge — not someone who passed it years ago, but someone who sits on the panel today. Every session reflects current board expectations.
Active Review Board Judge
Doina judges Review Boards today. Her feedback reflects exactly how the current board evaluates candidates.
Embedded leadership coaching
ICF PCC-accredited coaching is woven into every session. The board tests executive presence, not just architecture. We train for both.
Salesforce WFD Partner
Official Salesforce Workforce Development Partner designation — in close collaboration with the Salesforce Architect Product Team.
Salesforce Certified Instructor
Teaches Architecture track classes on behalf of Salesforce through Trailhead — the same curriculum and standards that define the ecosystem. Another layer of what makes this combination unique.
InnoTrue Hub platform
Proprietary scenario packs, readiness assessments, and architecture frameworks — built specifically for CTA preparation.
Modular Deep Knowledge
Salesforce Deep Dives
Short, high-impact modules to sharpen architecture depth without a full program commitment. Four 2-hour weekly sessions, live virtual instructor-led training. Can be combined with CTA Immersion or taken standalone.
Data Architecture
Design scalable, high-performing data models that stand the test of enterprise complexity.
Data modelling strategies & record ownership patterns
LDV performance, partitioning & query optimisation
Archiving, retention & lifecycle management
Multi-cloud data governance & MDM integration
hybrid: 4 × 2h weekly · Live virtual workshops · On-Demand Learning
Express Interest → Data Sharing & Visibility
Master the backbone of Salesforce security and performance — the sharing model in full depth.
OWD, role hierarchy, criteria-based & manual sharing
Performance implications of sharing recalculations
Account/Opportunity Teams & Territory Management
Enterprise role hierarchies and secure collaboration patterns
hybrid: 4 × 2h weekly · Live virtual workshops · On-Demand Learning
Express Interest → Identity & Access Management
Architect secure, seamless access across Salesforce and connected enterprise systems.
SSO with SAML, OAuth 2.0, OpenID Connect & Social SSO
External identity, delegated auth & JIT provisioning
MFA, policy hardening & compliance controls
Token handling pitfalls & secure session strategy
hybrid: 4 × 2h weekly · Live virtual workshops · On-Demand Learning
Express Interest → Integration Strategy & Capabilities
Connect Salesforce with the enterprise landscape — securely, reliably, and at scale.
Request-Reply, Fire & Forget, CDC & Event-driven patterns
API governance & integration layers (MuleSoft/Middleware)
Error handling, retry logic, transactions & idempotency
Composable architectures & platform event design
hybrid: 4 × 2h weekly · Live virtual workshops · On-Demand Learning
Express Interest → For Organisations
Salesforce Mastery Lab
A proven model to build capability at scale — from CTA Immersion sponsorships to role-based group training — aligned to your roadmap, KPIs, and multi-year talent pipeline.
CTA Immersion Sponsorship
Prepare your top architects for the Review Board and for real-world project excellence. Multi-candidate and multi-year plans with mocks, mentoring, and board simulations.
- Multi-candidate group plans (e.g. 5 candidates over 2 years)
- Cohort pricing and volume discounts
- Continuous candidate progress reporting for sponsors
- Optimised CTA pipeline and cost management
Role-Based Enablement
Design collaborative learning groups aligned to your architecture strategy. Architect, Technical Lead, Identity/Data/Integration tracks — with labs and hands-on experiences.
- Capability baseline evaluation & target role mapping
- Blended learning: live intensives, labs, assignments
- Repeatable artifacts and architecture guardrails
- Quarterly enablement reports vs KPIs
Custom Enablement
Bespoke capability building co-designed with our expert — from discovery through embedded coaching to executive communications and governance.
- Discovery & enablement design together
- KPIs and success metrics defined upfront
- Embedded coaching for Technical Leads & Architects
- Executive-level reporting and outcome tracking
Leadership & Coaching · Track 02
Breakthrough Accelerator
& Momentum Coaching
A structured leadership journey from visibility to executive impact. ICF PCC-accredited coaching grounded in real C-suite experience — not frameworks alone. Individual and corporate cohort formats available.
98%
of participants reported improved leadership effectiveness
Center for Creative Leadership, 2022
80%
reported improved self-confidence following coaching
ICF Global Study of Employee Experience, 2024
72%
reported improved communication skills
ICF Global Study of Employee Experience, 2024
Breakthrough Accelerator
An integrated three-phase journey from visibility → influence → leadership readiness. Available for individuals and corporate cohorts (6–8 people).
Ignite — visibility & positioning · Elevate — influence & stakeholder impact · Lead — executive presence & boardroom readiness
Full phase details, pricing & how to start →
Momentum Coaching
Clarity Session
One focused 60-minute session with a written summary. Fully credited if you enrol in any program. Ideal for testing fit before committing.
60 min · Credited on enrolment
Momentum Package
Six 1:1 coaching sessions, flexible goals and topics. For sustained focus, accountability, and progress on targeted development areas.
6 sessions · Flexible cadence
Executive Presence
Six targeted sessions focused on communication mastery, stakeholder influence, and boardroom confidence. Results-oriented and measurable.
6 sessions · Focused program
Optional Assessments
Hogan Assessment Suite
HPI · HDS · MVPI · 360 Feedback · High Potential · Leadership Experience
VIA Character Strengths
Character Strengths Inventory & Interventions
360° Feedback
Leader Focus · Hogan 360 · High Performing Team Assessment
Team Assessment
PBC HPTA · Solution Focused Team Coaching baseline
Business Strategy · Track 03
Venture Edge
For founders and CxO teams who need more than coaching — they need leadership alignment, business model clarity, and execution discipline built together. Strategyzer-informed, coach-delivered, results-measured.
Leadership Track
Venture Edge — Leadership
Coaching and strategic partnership for C-level leaders and founders — clarity, influence, and execution velocity at the top of the organisation.
- Executive presence, influence & boardroom confidence
- Decision clarity, priorities & operating rhythm
- Role transitions, board readiness & succession
- Optional Hogan/360 diagnostics
- Tandem coaching for co-founders
Strategy Track
Venture Edge — Strategy & Innovation
Apply proven Strategyzer frameworks to scale — from business model design to portfolio governance and execution alignment.
- Value Proposition, Business Model & Portfolio design
- Innovation testing & experiment design
- Resource allocation & initiative prioritisation
- Strategy artifacts, KPI dashboards & governance
- Scale-readiness & execution playbooks
Team Track
Venture Edge — Team Synergy
Group and team coaching that builds trust, alignment, and momentum — translating collaboration into measurable business performance.
- Team diagnostics, roles & decision rights baseline
- Cross-functional collaboration & stakeholder routines
- Leadership team cohort format (8–12 weeks)
- Embedded coach in key ceremonies
- Qualitative 360° team feedback & KPIs
How It Works
01
Intake
Baseline skills, pain points, and business strategy. Identify engagement scope and map paths.
02
Design
Define program scope, cadence, and engagement model together with your lead.
03
Deliver
Coaching sessions, workshops, labs, strategy sprints, and feedback loops.
04
Scale
Quarterly evaluation, adjust model, extend to more teams or domains as results compound.
Frequently Asked Questions
No. We run CTA Immersion both 1:1 and in a group setting. Organisations often sponsor multiple CTA candidates over 2–3 years, with embedded reviews, progress reporting, and executive communications built in.
Not necessarily, but they are a strong on-ramp. After your readiness assessment, Doina will recommend the best starting point. You can also combine CTA Immersion with additional Mock Sessions or Deep Dives at any stage of your preparation.
The key difference is that Doina is an active Review Board Judge — not someone who passed the board years ago. Her knowledge of current board expectations, evaluation criteria, and common failure modes is direct, not secondhand. On top of that, InnoTrue is the only preparation program that embeds genuine ICF PCC-accredited leadership coaching into CTA prep — because the board tests both technical and leadership dimensions simultaneously.
We start with an intake conversation to align on goals and constraints. Many clients combine tracks — for example, leadership coaching + team cohort + strategy sprint. There is no obligation to choose just one.
Yes. We tailor scope and cadence for stage and runway — from seed to enterprise. The Strategyzer methodology is particularly powerful at early stages when business model assumptions need to be tested quickly before scaling.
Yes — we run Breakthrough Accelerator both as 1:1 and as corporate cohorts of 6–8 people. Cohort programs include tailored artifacts and reporting, making them well-suited for internal L&D budgets and group development initiatives.
Start here
Ready to take
the next step?
Whether you are applying as an individual or on behalf of an organisation — every journey starts with one conversation. Tell us what you are working towards and we will design the right path.