The world keeps changing. Human capability determines who leads the way.
Leadership coaching and development for professionals who know their next move is up.
CTA preparation and architecture training for Salesforce professionals progressing to the next level.
Built by a former CTO/CIO and an active CTA Review Board Judge who has held every seat she coaches others towards.
Three pathways.
One integrated approach.
Whether you're preparing for Salesforce CTA, stepping into executive leadership, or aligning your team for transformation — every InnoTrue program builds human capability that lasts.
CTA Immersion Program
CTA Preparation informed by someone who has been on both sides of the board.
Simulate: Review Board & feedback
Full Review Board simulation with judge-level feedback.
Scenarios: Board-calibre depth
Scenario packs built from real-world architecture challenges — similar in quality and length to the actual board.
Judgment: How architects think
Architecture thinking frameworks, not just exam prep.
Learning: Deep dives & knowledge checks
Advanced learning deep dives, rapid fire knowledge checks.
Not aiming for the CTA? Explore our Salesforce Deep Dives — modular cohorts on architecture depth, open to individuals and organisations.
Explore CTA Immersion →Momentum + Earned My Seat
Quarterly 1:1 engagement for any senior tech leader (Momentum), plus a 9-month cohort program for women in tech leadership (Earned My Seat).
Position: Visible & defensible
Build the position the work doesn't speak for on its own — narrative, presence, public surface.
Influence: Heard, then followed
Sponsorship architecture, stakeholder strategy, the asks that don't carry a penalty.
Lead: Step into the seat
Authority that's presumed, executive presence calibrated for the room, the boardroom narrative.
Hogan, VIA, and 360° assessments optional — used where they accelerate the work
Explore Coaching →Venture Edge
For founders and CxO teams who know where they want to go — and need the alignment, clarity, and discipline to get there. Strategyzer-informed, coach-delivered by a former CTO and CIO.
Clarity: the model and focus
A business model you can execute with confidence.
Alignment: leadership cohesion
A leadership team aligned on priorities and capable of making timely decisions.
Execution: traction systems
Strategy sprints, KPIs, and governance that turn intent into traction.
Partners and customers
We work with innovative organisations worldwide — thank you to our partners and clients for their trust.
- Odaseva
- SUSE
- UnternehmerTUM
- ALPS ALPINE
- CEX360
- Infosys
- Capgemini
- Salesforce
- UiPath
- Spika Tech
Salesforce Workforce Development Partner
InnoTrue is the only Salesforce Workforce Development Partner delivering architect level Salesforce capability development.
Organisations that navigate the AI transition best develop human capability deliberately.
The biggest risk in the AI era isn't falling behind on technology. It's underinvesting in the people who must lead, decide, and adapt alongside it.
InnoTrue works at all three levels — individual transformation (coaching, certification), workforce development (capability programs), and organisational readiness (advisory, team alignment).
Doina Popa
Judge-level Salesforce credibility, paired with executive operating experience. Doina has led 250+ person global teams and supports senior technologists and leaders in building clarity, influence, and strategic power.
She founded InnoTrue because she saw the same pattern everywhere: organisations investing heavily in platforms and tools, while underinvesting in the people who must lead, decide, and adapt alongside them. InnoTrue exists to bridge the gap between technology and human potential.
Read the full story ↗What professionals say
about working with InnoTrue.
What started as leadership coaching with Doina evolved into a complete strategy shift. Our team became more aligned, faster in decision-making, and far more innovative.
The combination of leadership insight and technical depth is rare. Doina has both. She changed how our team thinks, not just how they work. That shift in clarity and purpose is still visible months later.
This experience fundamentally changed how I think and decide as a leader. It brought clarity, confidence, and purpose to how I create impact. Every senior leader should experience that kind of growth.
For women rising into leadership — with clarity, presence, and strategic power.
The leadership gap isn't a talent problem. Women represent nearly half the workforce but hold just 29% of C-suite roles. The barriers are structural, the bias is real, and the path up is rarely a straight line.
Earned My Seat is executive coaching for women who are navigating that path — building the presence, influence, and strategic clarity to lead at the level they've already earned.
Applications opening for the next cohort — limited group, by application
Join the Interest List →Ready to design
your growth pathway?
Every journey starts with one conversation. Whether you are preparing for CTA, advancing your leadership, or building capability across your organisation — contact us, and we will come back with next steps.