Salesforce Workforce Development Partner  ·  ICF PCC  ·  CTA Review Board Judge

AI is changing what's possible. Human capability determines who leads through it.

Salesforce CTA preparation, executive coaching, and leadership development for Salesforce architects, technology leaders, and the organisations that invest in them. Built by an active Review Board Judge and former CTO/CIO who has held every seat she coaches others towards.

3,200+
Professionals developed globally
15,000+
Hours coaching & training delivered
CTA
Review Board Judge & 3rd woman CTA globally
Salesforce
Workforce Dev Partner
Official program status
ICF Certified
PCC Coach
+ EMCC Senior Practitioner
Credential
Certified Technical Architect
28 Salesforce certifications
Doina Popa — Founder of InnoTrue Hub
Programs

Three pathways.
One integrated approach.

Whether you're preparing for Salesforce CTA, stepping into executive leadership, or aligning your team for transformation — every InnoTrue program builds human capability that lasts.

Flagship
Salesforce Architecture

CTA Immersion Program

The most comprehensive CTA Review Board preparation available. Designed by a CTA Review Board Judge and delivered with the rigour of an active Review Board Judge who has trained thousands of architects.

  • Full Review Board simulation with judge-level feedback
  • Scenario packs built from real-world architecture challenges — similar in quality and length to the actual board
  • Essential (1:1 mentored, fewer mocks) and Premium (minimum mocks for success, more intensive) tracks
  • Architecture thinking frameworks, not just exam prep
Explore CTA Immersion →
🔥
Coaching & Leadership

Breakthrough Accelerator

A three-phase coaching journey — Ignite, Elevate, Lead — for professionals ready to move from technical expertise into strategic influence and executive presence.

  • Ignite — positioning, brand narrative, thought leadership
  • Elevate — influence, negotiation, strategic visibility
  • Lead — executive presence & stakeholder strategy
  • Hogan, VIA, and 360 assessments available
Explore Breakthrough →
🚀
Business Strategy

Venture Edge

For founders and CxO teams who need leadership alignment, business model clarity, and execution discipline. Strategyzer-informed, coach-delivered.

  • Founder & CxO executive coaching
  • Strategyzer business model & value proposition design
  • Team synergy and cross-functional alignment
  • Strategy sprints, KPI dashboards, governance playbooks
Explore Venture Edge →
The InnoTrue Thesis
Organisations that navigate the AI transition best develop human capability deliberately.

The biggest risk in the AI era isn't falling behind on technology. It's underinvesting in the people who must lead, decide, and adapt alongside it.

InnoTrue works at all three levels — individual transformation (coaching, certification), workforce development (capability programs), and organisational readiness (advisory, team alignment).

🎯
01
Individual Transformation
CTA certification, technical leadership coaching, and personal development for professionals building their career edge.
🔧
02
Workforce Development
Structured capability programs that close skill gaps, develop talent pipelines, and retain your best people.
🏛️
03
Organisational Readiness
Advisory for leadership teams navigating transformation — strategy, alignment, and the human side of change.
Doina Popa at work
Salesforce Certified Technical Architect
CTA Review Board Judge
ICF PCC · EMCC Senior Practitioner
28 Salesforce Certifications
Salesforce Certified Instructor (Architecture track, Trailhead)
Hogan Certified Assessor
Meet The Founder

Doina Popa

Founder & CEO · CTA · ICF PCC · CTA Review Board Judge

CTO at Capgemini. CIO at Barclays leading 250+ globally. The 3rd woman in the world to achieve the Salesforce CTA credential. Doina's career spans the full arc of enterprise technology leadership — and the human challenges that come with it.

She founded InnoTrue because she saw the same pattern everywhere: organisations investing heavily in platforms and tools, while underinvesting in the people who must lead, decide, and adapt alongside them. InnoTrue exists to close that gap.

Founder & CEO
InnoTrue Hub · 2019 – present
CIO · Global Technology
Barclays · 250+ team
CTO · Digital Transformation
Capgemini
Advisory & Consulting
Enterprise digital transformation
Top Performer EMEA FY16
Salesforce
Read the full story ↗
Results

What professionals say
about working with InnoTrue.

"

Doina's approach completely changed how I thought about the CTA Review Board. She didn't just prepare me for the exam — she made me think like an architect.

M
CTA Candidate
Enterprise Architect · Financial Services
"

The Breakthrough Accelerator gave me the confidence and frameworks I needed to step into a CTO role. The combination of coaching and practical strategy work was exactly right.

S
Coaching Client
CTO · Tech Start-up
"

InnoTrue doesn't just train technical skills. They develop the whole leader. That's rare in the Salesforce ecosystem and exactly what our team needed.

R
Program Sponsor
VP Engineering · Enterprise SaaS

Salesforce Workforce Development Partner

InnoTrue is recognised by Salesforce as an official Workforce Development Partner — the partner authorised to deliver structured architect level Salesforce capability development.

Salesforce Trailblazer Workforce Development Partner

Partners and customers

Salesforce Workforce Development Partner. We work with organisations worldwide — thank you to our partners and clients for their trust.

Odaseva SUSE UnternehmerTUM ALPS ALPINE CEX360
Earned My Seat

A program for women
claiming their place
in technical leadership.

Women are critically underrepresented at every level of senior Salesforce architecture. Earned My Seat is InnoTrue's dedicated program strand — combining CTA preparation with leadership coaching specifically designed to address the challenges women face in technical career advancement.

Program launching 2026 — join the interest list now

Join the Interest List
~3%
of Salesforce Technical Architects are women. This is the gap InnoTrue exists to close.
3rd
Doina was the 3rd woman globally — and 1st outside the US — to achieve the CTA credential, in 2014.
20+
Posts in the Earned My Seat LinkedIn series — building community before the program launches.
Start here

Ready to design
your growth pathway?

Every journey starts with one conversation. Whether you are preparing for CTA, advancing your leadership, or building capability across your organisation — book a free Clarity Session.