Leadership & Coaching

The ceiling you're hitting
is not about
your skills.

Executive coaching and leadership development for senior professionals stepping into bigger rooms.

You're capable. You deliver. And still — the promotion, the bigger seat, the room you want to command — doesn't arrive. That gap isn't skills. It's visibility, narrative, and influence. All three can be worked on.

Book a Clarity Session → Explore Momentum

€336 net + VAT · 60 min · fee credits in full to any programme

ICF Certified
PCC · ACTC
+ EMCC Senior Practitioner
Executive Track Record
CTO · CIO
250+ teams led globally
Assessment Toolkit
Hogan Assessor
+ VIA · 360° feedback
Doina Popa — Executive coach and leadership developer
What's Actually in the Way
"Most capable leaders are not held back by what they don't know. They are held back by how they are seen."

The block isn't skills. It's harder to name — articulating your value in a senior room, the discomfort with self-promotion, the gap between the leader you are and the leader others see.

Closing it isn't a personality change. It's a sharper narrative, deliberate presence, and the positioning that turns competence into recognised leadership.

Invisible despite results
You deliver. But not at the level that gets you seen. The work speaks for itself — except when it doesn't.
Presence that doesn't match ambition
You're technically credible. In senior rooms, the authority doesn't land the way you intend.
Clarity about what comes next
You know you want more. The next move — the role, the positioning, the narrative — isn't clear enough to act on.
Navigating complex stakeholders
Senior stakeholder dynamics need a different kind of intelligence. Getting the right people behind your ideas — and your career — is a learnable skill.
Coaching credentials
  • ICF PCC Professional Certified Coach
  • ICF ACTC Advanced Certification in Team Coaching
  • EMCC Senior Practitioner
  • Solutions Academy Team Coach
  • Hogan Certified Assessor
  • VIA Character Strengths Practitioner
Leadership track record
  • CTO Capgemini
  • CIO Barclays
  • 250+ people led across global teams
  • 14 countries
  • 4,200+ professionals trained and coached
  • Board-level stakeholder rooms
Specialised paths

Built for a
specific journey.

Two dedicated programs for the audiences they were designed for — each with its own page, methodology, and entry path.

For women in tech leadership

Earned My Seat

A flagship cohort program for women navigating the path from technical expert to technology executive. Run as a small women-only cohort over nine months — a structured arc grounded in patterns women specifically face in tech leadership.

Explore Earned My Seat →
For Salesforce CTA candidates

CTA Immersion

Full Salesforce Review Board preparation with a coach who is an active CTA Review Board judge. Technical mastery plus the presence and narrative work that makes the difference at the board.

Explore CTA Immersion →
Results

What clients say
about working with InnoTrue.

Change nothing. You were able to bring complex content in an easy to understand way. I am impressed by your knowledge and experience.

C
Workshop Participant
Leadership Development

Doina managed to create a really fun learning environment and engaging conversations about difficult topics.

L
Coaching Client
Coaching & Leadership
Assessment tools

Optional psychometric instruments,
used where they accelerate the work.

Doina is certified across the Hogan suite, VIA Character Strengths, 360° feedback, and solution-focused team assessment tools. Used as evidence-based foundations for coaching — never as labels. All assessments are optional and recommended only where they meaningfully accelerate outcomes.

Hogan Assessment Suite
HPI, HDS, MVPI, 360°, High Potential, Leadership Experience.
VIA Character Strengths
Strengths inventory and integration into leadership identity.
360° Feedback
Multi-rater feedback — Leader Focus 360, Hogan 360, HPTA team assessment.
Team Diagnostics
Solution-focused team coaching baselines and operating principles. Pairs with Team Synergy engagements.
Is this for you?

Coaching is most powerful
in the right context.

✓
This is right for you if…
  • You're a senior professional — tech, Salesforce, consulting, or adjacent — technically strong and ready to grow into a recognised leadership position
  • You feel a gap between the leader you are and how you're perceived, and you want to close it deliberately
  • You're navigating a transition — technical expert to people leader, manager to executive, employed to founder
  • You want a coach with genuine C-suite experience in your domain, not just coaching credentials
  • You'll do the inner work alongside the strategic work — presence, narrative, and influence need both
  • You want accountability and structure, not just reflective conversation — you leave sessions with clarity and actions
  • You're a woman in tech or Salesforce wanting coaching grounded in lived experience of the same landscape — see Earned My Seat

Not sure? A paid Clarity Session is a 60-minute working session — diagnose where you are, name what's in the way, design the path forward. Fee credits in full to any program you continue with.

Organisations

Venture Edge, team synergy cohorts, and Salesforce enablement for sponsors — one hub for leadership teams and talent pipelines.

Explore the organisations hub →
Questions

Frequently asked.

A Discovery Session is a free 30-minute scoping conversation — a no-obligation read on where you are and the most useful next step. A Clarity Session is a paid 60-minute working session — diagnose where you are, name what is in the way, and design the path forward. The Clarity Session fee credits in full to any program you join.
Momentum is a quarterly 1:1 engagement: six 60-minute sessions across three months, paid upfront or in three monthly installments. The agenda flexes within the engagement — you don't follow a curriculum, you bring what most needs an experienced executive thinking with you. Cadence is your coach's call, not a metronome.
At the end of each quarter you choose: continue at full cadence (another six-session quarter), step down to a lighter monthly engagement (three sessions across three months), or pause and re-engage when the work calls for it. Always packaged — never sold by the hour.
Earned My Seat is a structured nine-month cohort program for women in tech leadership — you join a small group of women navigating a similar arc and walk a defined path together. Momentum is 1:1, flexible, and gender-neutral. Both are run by Doina; the choice is between cohort-and-structure or solo-and-emergent.
No — all assessments are optional. Recommended where they'll meaningfully accelerate outcomes, particularly Hogan for leaders in significant transitions. Never labels, always insight in service of your development.
ICF PCC (Professional Certified Coach), ICF ACTC (Advanced Certification in Team Coaching), EMCC Senior Practitioner, and Solutions Academy Team Coach. Plus certified Hogan assessor and VIA Character Strengths practitioner. Not course completions — rigorous credentials requiring demonstrated competency, supervised coaching hours, and ongoing development.
Start with one conversation

Begin with a
Clarity Session.

Sixty minutes, paid — a working session, not a sales call. Diagnose where you are, name what's in the way, and design the path forward. Fee credits in full to any program you continue with.

“Doina's coaching helped me believe more in my own ability to thrive in challenging environments — well beyond what I expected from a technical program.”

— Coaching client · Principal Architect
Book a Clarity Session →

€336 net + VAT · fee credits in full to any programme

CTA Immersion

Book a session