The ceiling you're hitting
is not about
your skills.
You are technically capable. You deliver results. And yet something is stopping the next level from arriving — a promotion, a role change, the kind of presence that commands rooms and earns the right seats. That gap is not a skills problem. It is a visibility, narrative, and influence problem. And it can be worked on.
"Most capable leaders are not held back by what they don't know. They are held back by how they are seen."
In tech and professional services, the path to senior leadership is rarely blocked by a skills gap. It is blocked by things that are harder to name — the inability to articulate your value in a room full of stakeholders, the discomfort with self-promotion that does not feel authentic, the gap between the leader you are and the leader others perceive you to be.
Closing that gap does not require a personality change. It requires a clearer narrative, a more deliberate presence, and the kind of strategic positioning that turns competence into recognised leadership.
She has been in
the rooms you are
trying to get into.
Most executive coaches are trained to ask powerful questions. Doina does that — with ICF PCC rigour — and she also brings something most coaches cannot: she has held the roles her clients are working towards.
As CTO Salesforce at Capgemini and CIO Salesforce at Barclays, she led global distributed teams of 250+ people across complex enterprise programs. She has navigated board-level stakeholder dynamics, led through organisational change, made the career transitions from deep technical expert to recognised executive — and felt every moment of friction that comes with it.
That experience does not replace coaching methodology. It sharpens every question she asks — because she knows what the rooms look like, what the politics feel like, and what it actually takes to earn a seat at the table and keep it.
From capable professional
to recognised leader.
Coaching with InnoTrue changes not just what you do, but how you are seen — and how you see yourself in rooms that used to feel too senior.
Three phases.
One transformation arc.
An integrated journey that builds on itself. Each phase deepens the last. You can enter at the phase that matches where you are — or move through all three as a continuous accelerator. Available as 1:1 and as corporate cohorts of 6–8 people.
Phases are connected, not isolated. Ignite builds the positioning foundation that Elevate then uses to expand influence. Lead then translates that influence into executive-level capability and presence. Many clients move through all three as a single 6–9 month arc. Others enter directly at the phase that fits their current challenge — Doina will advise on the right starting point.
- Brand narrative and positioning clarity — who you are and what you stand for, expressed with confidence
- A deliberate visibility plan with concrete milestones, not vague intentions
- Thought leadership strategy — how to build presence in your domain without it feeling forced
- Foundation for everything that follows in Elevate and Lead
- Leadership positioning and stakeholder mapping — who you need to reach, and how
- Negotiation and conflict management strategies that feel like you, not a script
- Strategic visibility — how to accelerate the career opportunities you are aiming for
- Influence frameworks grounded in real executive experience, not theory
- Leadership roadmap and influence strategy — designed for where you want to be in 12–24 months
- Executive presence and communication agility in high-stakes environments
- Stakeholder engagement plan — built around your actual organisational context
- Boardroom and C-suite readiness for those transitioning to senior leadership roles
Not ready for a full program?
Start here.
Shorter, targeted coaching engagements for specific goals — or as a way to test fit before committing to a full journey. All sessions credited towards any program if you decide to continue.
Self-knowledge is the
foundation of real growth.
Optional psychometric tools available to deepen self-awareness, accelerate the coaching process, and provide a rigorous evidence base for your development. Never used as labels — always used as instruments for insight.
Doina is certified to administer and interpret the full Hogan suite (personality, derailers, values, 360 feedback, leadership and team diagnostics), VIA Character Strengths, and solution-focused team assessment tools — so every instrument is used with proper qualification and ethical practice.
All assessments are optional and are recommended where Doina believes they will meaningfully accelerate your coaching outcomes. They are never used as labels or for categorisation — they are instruments for insight that inform the coaching conversation. Pricing is indicated per phase in the Breakthrough Accelerator above; assessments can also be purchased standalone.
A dedicated strand for
women in tech leadership.
The barriers women face in technology leadership are not abstract. They are specific, structural, and personal — and they require a coach who has navigated them at the highest levels.
Doina was the 3rd female Certified Technical Architect in the world, and the first outside the US. She has led global teams as CTO and CIO in major enterprise organisations. She has been in rooms where she was the only woman, where her credentials were questioned before she spoke, and where the path to the table required not just competence but a deliberate strategy for visibility and credibility.
The Earned My Seat program brings that experience into a coaching context designed specifically for women in Salesforce and technology leadership — whether you are working towards your CTA, your first C-suite role, or something in between.
Explore Earned My Seat → Book a Clarity SessionCoaching is most powerful
in the right context.
- You are a senior professional — in tech, Salesforce, consulting, or adjacent fields — who is technically strong and wants to grow into a recognised leadership position
- You feel a gap between the leader you are and how you are perceived — and you want to close it deliberately, not accidentally
- You are navigating a transition: from technical expert to people leader, from manager to executive, from employed to founder
- You want a coach who has genuine C-suite experience in the domain you work in — not just coaching credentials
- You are willing to do the inner work alongside the strategic work — presence, narrative, and influence require both
- You want accountability and structure, not just reflective conversations — you want to leave sessions with clarity and actions
- You are a woman in tech or Salesforce who wants coaching grounded in lived experience of navigating the same landscape
Not sure if this is the right fit? A Clarity Session is the lowest-risk way to find out — one hour, no obligation, credited towards any program if you continue.
Leadership development
that scales with rigour.
Coaching and development programs designed for leadership teams, talent pipelines, and organisations serious about building the capability they say is their priority.
- CxO coaching: decision quality, influence, operating rhythm
- Role transition support: new executive, board readiness
- Tandem coaching for co-founder pairs
- Hogan and 360 assessment integration available
- Cohort of 6–8 participants per phase
- Tailored workshops and organisational context integration
- Shared artifacts: positioning frameworks, stakeholder maps
- Progress reporting and L&D documentation for sponsors
- Leadership team diagnostics and alignment workshops
- Operating cadence and decision rights design
- Culture and values alignment for growing organisations
- Strategyzer-informed strategy work (via Venture Edge)
Part of a broader architect community.
InnoTrue clients join a Trailblazer Community Group connecting Salesforce architects and technology leaders across the ecosystem — a space for shared learning, peer accountability, and access to InnoTrue events and resources. Whether you're here for the CTA or for leadership coaching, you're joining a network that develops both sides.
Frequently asked.
Begin with a
Clarity Session.
Sixty minutes. A written summary. An honest external read on where you are, what is in your way, and what the most useful next step is. No obligation to continue — and fully credited if you do.
Or email directly: hello@innotrue.com